Mux makes it really easy for developers to add video to their apps and websites. Borrowing some philosophy from Stewart's Butterfield's We Don't Sell Saddles Here–we were selling *video* to developers, not just a video API. The old homepage didn't have a video element unless you ran the API demo halfway down the page. We wanted to change that with a new design.
The first problem we ran into: we didn't have a lot of video content ourselves. We did however have some really amazing customers building video into their apps. The original design direction for the hero was to feature these customer stories (and have their video content playing)